Shoppers who amass 5,000 points will receive a 5 bets country chicken pie voucher which will be valid for up to a year.
Points can also be collected by buying specific items and fuel.
Morrisons' chief executive Dalton Philips show off the company's new loyalty card, with which customers will accumulate points based on price matching.
Christmas is a time to eat, drink and be merry, but no matter how well prepared you are, there will inevitably come a time when your food and drink supplies run low and you have to stock up on the essentials.Only about a quarter of shoppers are thought to use loyalty cards, and discounters only sell about 2,500 products fewer than 10 of the average Morrisons store but these items are likely to make up a large proportion of overall sales.New Year's Eve: Stores will operate Sunday trading hours from 10am to 4pm.Christmas Eve: Aldi stores will be open from 10am-4pm, or 8am6pm in Scotland.New Year's Eve: Aldi stores will open from 10am-4pm or 8am-6pm in Scotland.Related: Lidl have launched two new Christmas gins Waitrose: Last but no means least, Waitrose will also be restricting trading hours over Christmas and the New Year.We are neutralising price so the rest of our offer can really shine through, he said.Anyone seeking out a present for those with a sweet tooth had options like the 4 tubs of Roses, Quality Street and Heroes but an additional 1 got you the Thorntons Christmas selection or a box of 24 Ferrero Rocher.
Boxing Day: All stores will be closed.
Boxing Day: Stores will open from 9am-5pm.
Christmas Eve: The majority of stores will be open from.30am until.30pm on 24 December.
Clive Black at Shore Capital said: Morrisons has turned up the heat on the discounters another notch.
He said the number of customers visiting Morrisons had not dropped, but that people were spending less on each visit.New Year's Eve: All UK stores will be open as normal, and selected stores in Scotland will stay open until 7pm.The new Morrisons Match More scheme will launch in 11 stores on Friday morning bookmakers bonus offers and will be rolled out across the entire chain restaurants at talking stick casino by Christmas.Book your delivery slot or purchase a Delivery Pass to save money, while you can also shop on the go with their app and earn points with a More Card.Whether you live in London, Liverpool or Bristol, just enter your postcode to see if they are able to deliver to you and take advantage of their competitive prices and great Morrisons deals.Asda: What time does Asda close on Christmas Eve?
Morrisons said it had been testing the concept in a number of stores since April and it was based on technology it had been installing over the last two years.
Save money on your online grocery shop and get all the food and drink you need without having to leave your home by taking up our Morrisons discount code and cashback deals.
Christmas Eve: Typical Sunday trading hours will apply and stores will be open from 10am-4pm.